Jayson Tatum's New Ruffles Collaboration

Ruffles, a brand famous for its ridged chips, wants consumers to unabashedly accept their "ridges."

As part of the collaboration, Ruffles has released a signature flavour with Tatum: Ruffles Flamin' Hot BBQ.

Ruffles Spicy Dill Pickle delivers the typical pickle flavour a hot bite.

Ruffles Spicy Dill Pickle is available in 8.0oz bags for $4.79 and 2.5oz bags for $2.19 for a limited time.

Jayson Tatum is the latest NBA All-Star to score a Chip Deal with Ruffles.

Tatum's childhood in St. Louis, known for its spicy BBQ, inspired Ruffles Flamin' Hot BBQ.

This is the first Frito-Lay snack to blend BBQ and Flamin' Hot, delivering Ruffles' most dynamic flavour.

This isn't the first time Ruffles has collaborated with an NBA All-Star to release a groundbreaking flavor.

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